WHEN YOU HEAR ABOUT US, FOCUS ON THE LEAST IMPORTANT THING: "THAT WE ARE A BRAND OF DENIM". YES, THAT'S RIGHT, WE ARE A JEANS BRAND, BUT WE ARE MUCH MORE...

WHEN WE BUILD THE BRAND, WE BUILD IT WITH THE VISION OF CREATING SOMETHING OF OUR OWN, SOMETHING THAT WE COULD SHARE WITH THE WORLD AND USE IT AS A CONTAINER TO EXPRESS WHAT IT MEANS LIVING FOR US.