THE STORY OF ANDESITES:
When you hear about us, focus on the least important thing, “that we are a DENIM BRAND”. Yes, that’s right, we are a denim brand, but we are much more…..
When we built the brand, we built it with the vision of creating something of our own, something that we could share with the world and use as a vessel to express what it means to live to us.
ANDESITES is created for people who want to take on the world, without stopping to think about what could go wrong. For PEOPLE who stumble and don’t fall, but instead find a way to get back up stronger. It is created for daring people who want to dress as they want to, when they want to, regardless of whether they like fashion or not. It is made for people who are not afraid to FALL IN LOVE, to lose themselves. In order to find themselves, to enjoy LIFE and feel free. In short, our brand is for the people who are excited to live life to the fullest.
C’EST LA VIE…
We always wanted to create our brand and here it is. We want you to enjoy it with us and to feel that you are part of it, because YOU ARE
By ANDESITES is by EVERYONE, because you are the ones who make this project possible together with us.
ANDESITES means Andesite in french. And it is a volcanic rock formed when the lava comes out from volcanic eruptions and flows down till get in contact with sea water. Andesite generally has a light or dark grey color but the most rare ones have a green tint. With the color of our buttons, we evoke the colors of this special stone. It is so important to our brand we have even made it our trademark.
The fusion of water and lava that creates Andesite is the perfect metaphor to describe our emotions and feelings. Andesites relationship with water expresses that water is the origin of life, the symbol of life, purification and hope. These values unite us and help us to find our path our personal development. Personally our relationship with water has been deep and enriching. It helps us to know ourselves better, to recognize our emotions and learn to get rid of everything that doesn’t help us to evolve as people.
THANK YOU <3 MVP. JTV.